Emotion and Reason in Consumer Behavior

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Business & Economics - Sales & Marketing
Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior

Name: Emotion and Reason in Consumer Behavior
ISBN: 9780750679763

Arjun Chaudhuri

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. * Provides new insights on an emerging topic * Uses sound academic research at a level students can understand * Explores satisfaction as an influence in marketing

الفئات:

Business & Economics - Sales & Marketing

عام:

2006

الناشر:

Butterworth-Heinemann

اللغة:

english

الصفحات:

183

ISBN 10:

075067976X